"Publicity is the life of this culture - in so far as without publicity capitalism could not survive - and at the same time publicity is its dream"

This quote by John Berger talks to the paradoxical nature of publicity in modern culture. On the one hand, publicity is vital for commercialism to endure, as it is the primary method which business promote their services and products. Without promotion, business would not be able to reach their target audiences and generate the earnings necessary to stay in company. On the other hand, promotion is also a dream for many people, as it is viewed as a method to gain popularity and fortune. Individuals typically aim to become well-known and use promotion as a method to attain their objectives. This quote highlights the importance of promotion in modern culture and how it is both a need and a dream.