"QuickBooks - the very fact that we could even dream to make something in the business arena, and that it would then succeed - was a total revolution to me"
About this Quote
Cook’s phrasing also tells you what kind of revolution he means: not barricades, but a shift in who gets to participate. QuickBooks’ success becomes evidence that business software could be designed with empathy for non-experts - small-business owners who didn’t want to become accountants to stay afloat. That’s the subtext: a bet that usability is a form of power, and that simplifying the paperwork maze is not dumbing down but widening the doorway.
There’s a second, more self-aware layer: “to me” keeps the claim personal, almost incredulous, which softens the grandness while still landing the point. He’s not mythologizing hustle; he’s recalling the moment the market validated imagination. The real punch is that success itself is treated as the radical part - the idea that a good product, not pedigree, could win.
Quote Details
| Topic | Startup |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Cook, Scott. (2026, January 15). QuickBooks - the very fact that we could even dream to make something in the business arena, and that it would then succeed - was a total revolution to me. FixQuotes. https://fixquotes.com/quotes/quickbooks-the-very-fact-that-we-could-even-162299/
Chicago Style
Cook, Scott. "QuickBooks - the very fact that we could even dream to make something in the business arena, and that it would then succeed - was a total revolution to me." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/quickbooks-the-very-fact-that-we-could-even-162299/.
MLA Style (9th ed.)
"QuickBooks - the very fact that we could even dream to make something in the business arena, and that it would then succeed - was a total revolution to me." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/quickbooks-the-very-fact-that-we-could-even-162299/. Accessed 12 Feb. 2026.





