"Radio is immediate"
About this Quote
“Radio is immediate” sounds like a technical description, but coming from Wink Martindale it’s really a performer’s creed. Martindale made his name in the live-wire era when a voice could turn a room into a stage and a station into a community bulletin board. “Immediate” isn’t just about speed; it’s about intimacy. Radio reaches you while you’re driving, cooking, working the night shift. It doesn’t ask for your full attention the way TV or a phone screen does. It sneaks in through the side door and becomes part of your day’s rhythm.
The subtext is craft. In radio, there’s no safety net of lighting, wardrobe, or facial expression. You have tone, timing, and the confidence to sound like you’re speaking to one person, not a market. Martindale, a game-show host with an ear for pacing and audience psychology, is implicitly praising a medium that rewards presence. A pause matters. A laugh matters. A local weather update can feel like a hand on the shoulder.
There’s also a quiet defense embedded here. In a culture that keeps declaring radio dead, “immediate” is an argument for relevance: radio reacts in real time, builds trust through repetition, and feels human precisely because it’s imperfect. Even podcasts, for all their polish, borrow radio’s core promise: a voice meeting you where you are, right now.
The subtext is craft. In radio, there’s no safety net of lighting, wardrobe, or facial expression. You have tone, timing, and the confidence to sound like you’re speaking to one person, not a market. Martindale, a game-show host with an ear for pacing and audience psychology, is implicitly praising a medium that rewards presence. A pause matters. A laugh matters. A local weather update can feel like a hand on the shoulder.
There’s also a quiet defense embedded here. In a culture that keeps declaring radio dead, “immediate” is an argument for relevance: radio reacts in real time, builds trust through repetition, and feels human precisely because it’s imperfect. Even podcasts, for all their polish, borrow radio’s core promise: a voice meeting you where you are, right now.
Quote Details
| Topic | Music |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Martindale, Wink. (2026, January 16). Radio is immediate. FixQuotes. https://fixquotes.com/quotes/radio-is-immediate-127582/
Chicago Style
Martindale, Wink. "Radio is immediate." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/radio-is-immediate-127582/.
MLA Style (9th ed.)
"Radio is immediate." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/radio-is-immediate-127582/. Accessed 12 Feb. 2026.
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