"Releasing a record is only the tip of the iceberg when it comes to the promotion of the product, but you have to play the game if you are to have a chance of competing in the market place"
About this Quote
The subtext is political in the most contemporary sense: legitimacy is no longer earned purely by merit but by compliance with process. “Play the game” is doing a lot of quiet work here. It suggests rules that aren’t neutral, a marketplace that rewards fluency in networking, branding, and attention capture. It also carries a faint note of resignation: the speaker knows the “game” can feel cynical, but frames participation as survival, not selling out.
Context matters. Coming from a politician, the phrasing doubles as an accidental self-portrait of modern public life. Swap “record” for “policy” and “promotion” for “messaging,” and you have the logic of electoral politics: crafting the thing is just the beginning; the real contest is packaging, repetition, and managing the channel. The sentence normalizes that reality while warning you about it, a neat rhetorical trick that lets Barrow sound both seasoned and clear-eyed. The market, like politics, isn’t a venue for purity; it’s a test of stamina inside an attention economy.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Barrow, John. (2026, January 16). Releasing a record is only the tip of the iceberg when it comes to the promotion of the product, but you have to play the game if you are to have a chance of competing in the market place. FixQuotes. https://fixquotes.com/quotes/releasing-a-record-is-only-the-tip-of-the-iceberg-99471/
Chicago Style
Barrow, John. "Releasing a record is only the tip of the iceberg when it comes to the promotion of the product, but you have to play the game if you are to have a chance of competing in the market place." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/releasing-a-record-is-only-the-tip-of-the-iceberg-99471/.
MLA Style (9th ed.)
"Releasing a record is only the tip of the iceberg when it comes to the promotion of the product, but you have to play the game if you are to have a chance of competing in the market place." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/releasing-a-record-is-only-the-tip-of-the-iceberg-99471/. Accessed 22 Feb. 2026.




