Creativity Quote by Lisa Miller

“Religious advertising is undergoing a dramatic conversion” lands like a sly double-chord: it borrows the language of faith (“conversion”) to describe the most earthly of pursuits, marketing. Coming from a musician, it reads less like a media-studies thesis and more like a backstage observation about a scene change. The line doesn’t just note that churches and faith-based brands are buying ads; it implies they’re adopting the logic of advertising itself, learning to speak in hooks, slogans, and clean emotional payoffs.

The intent feels diagnostic and a little teasing. “Dramatic” hints at spectacle, the kind of heightened storytelling religion has always been good at, now rerouted through billboards, Instagram reels, and targeted campaigns. The subtext: in a crowded attention economy, spirituality competes like everything else, and persuasion starts to look interchangeable whether it’s selling salvation or a streaming subscription. The phrase also suggests a reversal: it’s not only religion using advertising; advertising is absorbing religious cadence - testimony, redemption arcs, identity signaling - because those narratives still move people.

Contextually, it fits an era when institutions can’t rely on inherited loyalty. Congregations fragment, “spiritual but not religious” becomes a default setting, and faith groups respond by rebranding: less doctrine, more vibe; less obligation, more belonging. Miller’s line works because it’s compact and self-aware, acknowledging that the medium reshapes the message. When religion advertises, it’s not merely announcing itself; it’s negotiating what it’s willing to become to be heard.