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Success Quote by Bo Bennett

"Remember that it is not where you come from, or not even where you are; it is where you are going that matters most"

About this Quote

Bennett’s line lands like a pep talk, but its real power is how neatly it smuggles in a modern business worldview: identity is less inheritance than trajectory. By demoting “where you come from” and even “where you are,” it refuses both nostalgia and fatalism. Past and present are recast as data points, not verdicts. The emotional payoff is obvious - you’re not trapped by origin stories or current setbacks - but the subtext is even sharper: worth is measured by momentum.

That’s a very late-20th/early-21st century piece of cultural software, the kind that thrives in entrepreneurship culture, self-improvement books, and motivational speaking circuits. It offers a democratic promise (“anyone can move forward”) while quietly aligning with a market logic where the future is the only real asset. In that framework, stasis becomes a moral failure, and ambition becomes character.

The sentence structure also does its work: “not... or not even...” escalates, as if granting the listener a brief allowance for current hardship before sweeping it aside. Then the final clause delivers a clean ranking - “that matters most” - which turns a messy life into a single KPI: direction.

Context matters because the quote is encouragement and sales pitch at once. It empowers people who need a reason to keep pushing, but it can also flatten structural realities. If you’re always judged by where you’re going, there’s less room to acknowledge what - or who - is blocking the road.

Quote Details

TopicNew Beginnings
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Bennett, Bo. (2026, January 15). Remember that it is not where you come from, or not even where you are; it is where you are going that matters most. FixQuotes. https://fixquotes.com/quotes/remember-that-it-is-not-where-you-come-from-or-139837/

Chicago Style
Bennett, Bo. "Remember that it is not where you come from, or not even where you are; it is where you are going that matters most." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/remember-that-it-is-not-where-you-come-from-or-139837/.

MLA Style (9th ed.)
"Remember that it is not where you come from, or not even where you are; it is where you are going that matters most." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/remember-that-it-is-not-where-you-come-from-or-139837/. Accessed 12 Feb. 2026.

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Where You Are Going Matters Most - Bo Bennett
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About the Author

Bo Bennett

Bo Bennett (born February 16, 1972) is a Businessman from USA.

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