"Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart"
About this Quote
The subtext is classic Jobs: romantic anti-conformity, packaged as practical advice. He doesn’t argue for “balance” or incremental risk; he argues for audacity with a startup founder’s moral certainty. “There is no reason not to follow your heart” lands because it pretends to be universal while quietly assuming a particular kind of audience: people with enough runway to treat risk as a choice, not a catastrophe. That tension is part of its cultural power and its blind spot.
Context matters. Delivered in his 2005 Stanford commencement address, after a cancer diagnosis and amid Apple’s second act, it’s both confession and brand myth-making. Jobs frames his own life as proof that intuition beats credentialism, that getting fired can be “the best thing,” that loss is survivable if you interpret it correctly. It’s motivational, but it’s also a recruitment pitch for a worldview: build, bet, ship - and don’t let the fear of looking foolish become your manager.
Quote Details
| Topic | Mortality |
|---|---|
| Source | Steve Jobs, Stanford University Commencement Address, June 12, 2005 — transcript section often titled 'How to live before you die'; contains the passage beginning 'Remembering that you are going to die... There is no reason not to follow your heart.' |
| Cite |
Citation Formats
APA Style (7th ed.)
Jobs, Steve. (2026, January 18). Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. FixQuotes. https://fixquotes.com/quotes/remembering-that-you-are-going-to-die-is-the-best-17687/
Chicago Style
Jobs, Steve. "Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/remembering-that-you-are-going-to-die-is-the-best-17687/.
MLA Style (9th ed.)
"Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/remembering-that-you-are-going-to-die-is-the-best-17687/. Accessed 12 Feb. 2026.









