"Report, report, report. Dig, dig, dig. Think, think, think. Don't stop being a reporter because you've become a columnist"
About this Quote
The subtext is about status. "Columnist" can sound like promotion - fewer calls, more opinions, a recognizable byline. Sloan punctures that hierarchy. He’s implying that columnist without reporter is a downgrade: you become an interpreter of other people’s facts, or worse, a recycler of consensus. The line "Don’t stop being a reporter because you’ve become a columnist" lands because it reframes the job as continuous accountability. Your argument should be earned, not merely arranged.
Contextually, Sloan comes out of a business journalism world where error has a price tag and certainty is often a fraud. "Dig" signals documents, balance sheets, phone calls returned, inconvenient numbers hunted down. "Think" is the final gate: not just accumulating facts, but testing them for what they actually prove. It’s a credo against punditry-as-content, and it still stings because the industry keeps rewarding the opposite.
Quote Details
| Topic | Work Ethic |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Sloan, Allan. (2026, January 17). Report, report, report. Dig, dig, dig. Think, think, think. Don't stop being a reporter because you've become a columnist. FixQuotes. https://fixquotes.com/quotes/report-report-report-dig-dig-dig-think-think-44959/
Chicago Style
Sloan, Allan. "Report, report, report. Dig, dig, dig. Think, think, think. Don't stop being a reporter because you've become a columnist." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/report-report-report-dig-dig-dig-think-think-44959/.
MLA Style (9th ed.)
"Report, report, report. Dig, dig, dig. Think, think, think. Don't stop being a reporter because you've become a columnist." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/report-report-report-dig-dig-dig-think-think-44959/. Accessed 25 Feb. 2026.
