Skip to main content

Daily Inspiration Quote by Robert Wagner

"Right now I'm trying to do a fragrance called Natalie. She's very, very much alive for us"

About this Quote

There is something unnervingly transactional about trying to bottle a dead woman into a consumer product and insisting, in the same breath, that she is "very, very much alive". Robert Wagner is speaking about Natalie Wood, his wife and the gravitational center of a tragedy that never stopped generating suspicion, tabloid heat, and unresolved public appetite. In that context, the line reads like both an act of devotion and a defensive maneuver: a way to reclaim the narrative by converting grief into a controlled, branded form.

The phrasing does a lot of work. "Right now I'm trying" casts the project as earnest labor, not opportunism. The repeated intensifier "very, very" isn’t elegance; it’s insistence. It pushes against the obvious counterfact - she’s gone - and tries to overwrite it with a kind of domestic immortality: "for us". That last clause is the tell. He isn’t making a claim about truth; he’s staking out a private jurisdiction where memory can’t be cross-examined.

A fragrance is a particularly loaded medium for this resurrection. Scent is intimate, involuntary, and retroactive; it drags the past into the room without needing your permission. By choosing perfume, Wagner isn’t just memorializing Wood; he’s promising a portable haunting, one you can buy. The subtext is messy in a culturally familiar way: celebrity grief as both genuine attachment and public performance, with commerce offering the cleanest language available when emotional language has been contaminated by decades of speculation.

Quote Details

TopicLegacy & Remembrance
SourceHelp us find the source
Cite

Citation Formats

APA Style (7th ed.)
Wagner, Robert. (2026, January 15). Right now I'm trying to do a fragrance called Natalie. She's very, very much alive for us. FixQuotes. https://fixquotes.com/quotes/right-now-im-trying-to-do-a-fragrance-called-102803/

Chicago Style
Wagner, Robert. "Right now I'm trying to do a fragrance called Natalie. She's very, very much alive for us." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/right-now-im-trying-to-do-a-fragrance-called-102803/.

MLA Style (9th ed.)
"Right now I'm trying to do a fragrance called Natalie. She's very, very much alive for us." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/right-now-im-trying-to-do-a-fragrance-called-102803/. Accessed 12 Feb. 2026.

More Quotes by Robert Add to List
Fragrance as Memory: Robert Wagner on Natalie
Click to enlarge Portrait | Landscape

About the Author

USA Flag

Robert Wagner (born February 10, 1930) is a Actor from USA.

23 more quotes available

View Profile

Similar Quotes

Lexa Doig, Actress
Lexa Doig
Remy de Gourmont, Novelist
Donatella Versace, Designer
Donatella Versace