"Right now I'm trying to do a fragrance called Natalie. She's very, very much alive for us"
About this Quote
The phrasing does a lot of work. "Right now I'm trying" casts the project as earnest labor, not opportunism. The repeated intensifier "very, very" isn’t elegance; it’s insistence. It pushes against the obvious counterfact - she’s gone - and tries to overwrite it with a kind of domestic immortality: "for us". That last clause is the tell. He isn’t making a claim about truth; he’s staking out a private jurisdiction where memory can’t be cross-examined.
A fragrance is a particularly loaded medium for this resurrection. Scent is intimate, involuntary, and retroactive; it drags the past into the room without needing your permission. By choosing perfume, Wagner isn’t just memorializing Wood; he’s promising a portable haunting, one you can buy. The subtext is messy in a culturally familiar way: celebrity grief as both genuine attachment and public performance, with commerce offering the cleanest language available when emotional language has been contaminated by decades of speculation.
Quote Details
| Topic | Legacy & Remembrance |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Wagner, Robert. (2026, January 15). Right now I'm trying to do a fragrance called Natalie. She's very, very much alive for us. FixQuotes. https://fixquotes.com/quotes/right-now-im-trying-to-do-a-fragrance-called-102803/
Chicago Style
Wagner, Robert. "Right now I'm trying to do a fragrance called Natalie. She's very, very much alive for us." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/right-now-im-trying-to-do-a-fragrance-called-102803/.
MLA Style (9th ed.)
"Right now I'm trying to do a fragrance called Natalie. She's very, very much alive for us." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/right-now-im-trying-to-do-a-fragrance-called-102803/. Accessed 12 Feb. 2026.







