"Rule No.1: Never lose money. Rule No.2: Never forget rule No.1"
About this Quote
On its face, “never lose money” is impossible. Markets move. Even Buffett has drawdowns. That impossibility is the point: he’s setting an asymmetrical moral standard that forces you to design your behavior around survival rather than swagger. It’s less “always be right” than “don’t take bets that can kill you.” Avoid leverage you can’t unwind, businesses you don’t understand, and narratives you can’t value. The subtext is anti-excitement: if your strategy requires perfect timing, you’re already negotiating with rule No.1.
Context matters because Buffett’s brand is patience in a culture addicted to velocity. He built an empire by treating investing as underwriting, not gambling - and by making “margin of safety” feel like common sense rather than cowardice. The quote also flatters the listener’s desire for control while quietly warning that control is mostly about saying no.
It lands because it’s memorable, almost parental, and slightly paranoid in a way that feels earned. In a world of hustle slogans, Buffett offers a colder comfort: you don’t need to be brilliant. You need to stay alive long enough for compounding to do the work.
Quote Details
| Topic | Investment |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Buffett, Warren. (2026, January 17). Rule No.1: Never lose money. Rule No.2: Never forget rule No.1. FixQuotes. https://fixquotes.com/quotes/rule-no1-never-lose-money-rule-no2-never-forget-36347/
Chicago Style
Buffett, Warren. "Rule No.1: Never lose money. Rule No.2: Never forget rule No.1." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/rule-no1-never-lose-money-rule-no2-never-forget-36347/.
MLA Style (9th ed.)
"Rule No.1: Never lose money. Rule No.2: Never forget rule No.1." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/rule-no1-never-lose-money-rule-no2-never-forget-36347/. Accessed 4 Feb. 2026.




