"Rulers who want to unleash war know very well that they must procure or invent a first victim"
About this Quote
The verb pairing “procure or invent” is where Canetti’s cynicism bites. Procuring suggests there may be genuine harm to point to; inventing admits the whole enterprise can run on fabrication, exaggeration, or strategic ambiguity. Either way, the ruler’s priority isn’t truth but emotional leverage: fear, outrage, humiliation. A public that might resist war can be made to crave it if it believes it has been struck first. The “must” is key, too. Canetti isn’t describing a moral failure so much as an operational requirement: mass violence needs a legitimizing spark because modern populations, even when propagandized, don’t like to think of themselves as initiators.
Canetti, a Jewish writer formed by the convulsions of European nationalism and the propaganda machines surrounding the World Wars, is obsessed with crowds and the psychology of collective motion. The “first victim” is how rulers synchronize millions of private anxieties into one marching rhythm. It’s also a warning about the public’s role: when we accept the first victim uncritically, we become the second instrument. The line reads like a diagnosis of how atrocities get their alibis.
Quote Details
| Topic | War |
|---|---|
| Source | Elias Canetti, Crowds and Power (Masse und Macht), 1960; English translation 1962 — line attributed to Canetti in published English translations of Crowds and Power. |
| Cite |
Citation Formats
APA Style (7th ed.)
Canetti, Elias. (2026, January 15). Rulers who want to unleash war know very well that they must procure or invent a first victim. FixQuotes. https://fixquotes.com/quotes/rulers-who-want-to-unleash-war-know-very-well-143612/
Chicago Style
Canetti, Elias. "Rulers who want to unleash war know very well that they must procure or invent a first victim." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/rulers-who-want-to-unleash-war-know-very-well-143612/.
MLA Style (9th ed.)
"Rulers who want to unleash war know very well that they must procure or invent a first victim." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/rulers-who-want-to-unleash-war-know-very-well-143612/. Accessed 6 Feb. 2026.












