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Happiness Quote by Chris Matthews

"Sarah Palin - now don't laugh - is writing a book. Not just reading a book, writing a book. Actually, in the word of the publisher, she's 'collaborating' on a book. What an embarrassment! It's one of these 'I told you,' books that jocks do"

About this Quote

The joke lands because it pretends to defend Palin while sharpening the knife: "now don't laugh" is an invitation to do exactly that. Matthews stages himself as the adult in the room, then immediately breaks the pose, letting the audience feel in on the punchline. The rhythm is classic late-2000s cable news snark: short clauses, escalating incredulity, and a final label designed to stick.

The real target isn't just Palin's book deal; it's the idea of Palin as a legitimate political intellect. "Not just reading a book, writing a book" relies on an unspoken premise that she doesn't read - a dig at her public persona as an anti-elite populist and at the media's recurring fixation on her gaffes. When he corrects himself to the publisher's term, "collaborating", he performs a second, more cutting insinuation: she isn't the author so much as the brand. The scare-quote energy turns publishing jargon into evidence of fraud.

Calling it "one of these 'I told you' books that jocks do" is loaded snobbery disguised as cultural critique. It casts Palin as the quarterback of politics: charismatic, improvisational, not bookish, and therefore suspect when she enters the realm of authorship. The subtext is about status policing - who gets to produce "serious" narratives in public life - and it also winks at the industry that monetizes politicians' celebrity whether or not they can write. Matthews is venting, but he's also reinforcing a media-era hierarchy: ideas come from the credentialed; everyone else sells memoir as merchandise.

Quote Details

TopicSarcastic
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Matthews, Chris. (2026, January 17). Sarah Palin - now don't laugh - is writing a book. Not just reading a book, writing a book. Actually, in the word of the publisher, she's 'collaborating' on a book. What an embarrassment! It's one of these 'I told you,' books that jocks do. FixQuotes. https://fixquotes.com/quotes/sarah-palin-now-dont-laugh-is-writing-a-book-72599/

Chicago Style
Matthews, Chris. "Sarah Palin - now don't laugh - is writing a book. Not just reading a book, writing a book. Actually, in the word of the publisher, she's 'collaborating' on a book. What an embarrassment! It's one of these 'I told you,' books that jocks do." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/sarah-palin-now-dont-laugh-is-writing-a-book-72599/.

MLA Style (9th ed.)
"Sarah Palin - now don't laugh - is writing a book. Not just reading a book, writing a book. Actually, in the word of the publisher, she's 'collaborating' on a book. What an embarrassment! It's one of these 'I told you,' books that jocks do." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/sarah-palin-now-dont-laugh-is-writing-a-book-72599/. Accessed 22 Feb. 2026.

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Chris Matthews (born December 17, 1945) is a Journalist from USA.

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