"Seat assignment didn't matter if you're flying Dallas to Houston and you did it 38 times a day. People just got on, you didn't sit next to your wife, and it was a 45-minute flight. It didn't matter"

This quote by David Neeleman is referring to the experience of flying from Dallas to Houston. He is suggesting that seat assignment was not important for this particular flight, as it was a short 45-minute flight and people were flying it 38 times a day. This recommends that the flight was popular which individuals were not worried about where they were sitting. It was more vital to simply get on the aircraft and get to their location. This quote also implies that individuals were not sitting beside their partners, which might be due to the fact that the flight was so popular and there were insufficient seats for everybody to sit together. This quote highlights the importance of benefit and effectiveness when it pertains to air travel, and how seat project is not constantly a concern.