"Second, a quarter to a third of those who listen to Rush Limbaugh and Sean Hannity are liberals"
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A conservative strategist admitting that Rush Limbaugh and Sean Hannity draw a sizable liberal audience isn not a concession; it is a diagnosis of the modern attention economy before we had that phrase. Weyrich is signaling that conservative talk radio isnt just preaching to the choir. Its performing for the entire neighborhood, including the people who claim to hate it.
The intent is tactical. If a quarter to a third of listeners are liberals, then the shows function less as ideological instruction and more as a daily arena: a place where opponents tune in to monitor the other side, rehearse their rebuttals, or just enjoy the adrenaline of outrage. Weyrich is implicitly arguing that influence cannot be measured by converts alone. The brand extends through antagonism.
The subtext is sharper: liberals listening is not proof of conservative persuasion so much as proof of conservative agenda-setting. Even hostile attention grants the host power to name the topics, frame the villains, and set the emotional temperature. The liberal listener becomes an unintentional amplifier: quoting clips, complaining about segments, forwarding scandals. Contempt becomes distribution.
Context matters. Weyrich came out of the New Right machinery that treated media as infrastructure, not entertainment. By the 1990s and early 2000s, talk radio had become a parallel public square, shaping what activists, donors, and politicians thought was urgent. His observation reads like a field report: the opposition is already inside the broadcast, which means the battle is not only over votes, but over what everyone is forced to talk about on the way there.
The intent is tactical. If a quarter to a third of listeners are liberals, then the shows function less as ideological instruction and more as a daily arena: a place where opponents tune in to monitor the other side, rehearse their rebuttals, or just enjoy the adrenaline of outrage. Weyrich is implicitly arguing that influence cannot be measured by converts alone. The brand extends through antagonism.
The subtext is sharper: liberals listening is not proof of conservative persuasion so much as proof of conservative agenda-setting. Even hostile attention grants the host power to name the topics, frame the villains, and set the emotional temperature. The liberal listener becomes an unintentional amplifier: quoting clips, complaining about segments, forwarding scandals. Contempt becomes distribution.
Context matters. Weyrich came out of the New Right machinery that treated media as infrastructure, not entertainment. By the 1990s and early 2000s, talk radio had become a parallel public square, shaping what activists, donors, and politicians thought was urgent. His observation reads like a field report: the opposition is already inside the broadcast, which means the battle is not only over votes, but over what everyone is forced to talk about on the way there.
Quote Details
| Topic | Freedom |
|---|---|
| Source | Help us find the source |
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