"Seeing a murder on television can help work off one's antagonisms. And if you haven't any antagonisms, the commercials will give you some"
About this Quote
Hitchcock turns the living room into a crime scene and then points to the real weapon: the ad break. The line works because it’s delivered like a public-service announcement from the high priest of suspense, coolly diagnosing television as both sedative and stimulant. “Work off one’s antagonisms” borrows the language of therapy and hygiene, as if watching violence is a harmless emotional rinse cycle. It’s a neat little provocation from a director who made a career out of implicating audiences in what they enjoy.
The subtext is sharper than the joke. Hitchcock isn’t just needling squeamish critics of screen violence; he’s skewering the moral logic that lets mass entertainment launder aggression into “catharsis.” You can watch a murder, feel a thrill, and call it self-care. Then, just as you might start to feel cleansed, the commercials arrive to re-soil you: they manufacture lack, envy, status panic. If you came in emotionally neutral, advertising will kindly supply the itch.
Context matters: Hitchcock straddled cinema and television (Alfred Hitchcock Presents), and he understood the medium’s intimate power. TV doesn’t require a ticket or a public outing; it moves brutality and persuasion into domestic routine. His cynicism lands because it’s also a confession about the entertainment economy: violence hooks attention, ads monetize attention, and the audience’s emotional life becomes the product. The gag snaps shut like a bear trap, leaving you laughing and slightly accused.
The subtext is sharper than the joke. Hitchcock isn’t just needling squeamish critics of screen violence; he’s skewering the moral logic that lets mass entertainment launder aggression into “catharsis.” You can watch a murder, feel a thrill, and call it self-care. Then, just as you might start to feel cleansed, the commercials arrive to re-soil you: they manufacture lack, envy, status panic. If you came in emotionally neutral, advertising will kindly supply the itch.
Context matters: Hitchcock straddled cinema and television (Alfred Hitchcock Presents), and he understood the medium’s intimate power. TV doesn’t require a ticket or a public outing; it moves brutality and persuasion into domestic routine. His cynicism lands because it’s also a confession about the entertainment economy: violence hooks attention, ads monetize attention, and the audience’s emotional life becomes the product. The gag snaps shut like a bear trap, leaving you laughing and slightly accused.
Quote Details
| Topic | Dark Humor |
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