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Success Quote by Tony Robbins

"Setting goals is the first step in turning the invisible into the visible"

About this Quote

Robbins is selling a kind of secular magic: take the foggy stuff in your head - wishes, anxieties, vague self-improvement fantasies - and pin it to the wall with a deadline. "Invisible" is doing a lot of work here. It flatters the listener by treating their desires as real, already-there things, just hidden. You are not inventing a new life; you are revealing one. That’s classic motivational rhetoric: it frames change as inevitable if you follow the script, which lowers the emotional cost of starting.

The line also smuggles in a worldview where ambiguity is the enemy. Goals aren’t just helpful; they are the first step, the necessary opening move. That absolutism is part of Robbins’s brand, forged in the late-20th-century self-help boom when corporate productivity culture and therapy-speak started sharing the same vocabulary. In that context, "visibility" isn’t merely personal clarity; it’s measurability. If you can see it, you can track it. If you can track it, you can optimize it. Life becomes a project plan.

The subtext is both empowering and slightly coercive: if your dreams remain "invisible", it’s because you haven’t done the basic work. The quote offers a clean moral: intention without structure is just daydreaming. And it lands because it gives people what they crave in uncertain times - a simple lever to pull, a first step that feels concrete, and a story where transformation is less mystery than method.

Quote Details

TopicGoal Setting
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Robbins, Tony. (2026, January 17). Setting goals is the first step in turning the invisible into the visible. FixQuotes. https://fixquotes.com/quotes/setting-goals-is-the-first-step-in-turning-the-28709/

Chicago Style
Robbins, Tony. "Setting goals is the first step in turning the invisible into the visible." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/setting-goals-is-the-first-step-in-turning-the-28709/.

MLA Style (9th ed.)
"Setting goals is the first step in turning the invisible into the visible." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/setting-goals-is-the-first-step-in-turning-the-28709/. Accessed 12 Feb. 2026.

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Setting Goals Is the First Step - Tony Robbins
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About the Author

Tony Robbins

Tony Robbins (born February 29, 1960) is a Author from USA.

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