"Sexy in India is not considered positive. But, with today's crop of fresh faces in the modelling arena, being sexy is an asset"
About this Quote
“Sexy” arrives here less as a private feeling than as a social verdict, and Aishwarya Rai is naming the cultural gatekeeping around it. In the India she’s talking about, “sexy” doesn’t simply mean attractive; it can imply availability, moral looseness, Westernization, a kind of public audacity. The word carries consequences for women in a way it rarely does for men: reputations shrink or swell based on how safely their desirability is packaged.
Rai’s pivot - “But” - is the point. She’s tracing a shift in the marketplace and the gaze. In modeling (and, by extension, commercial Bollywood), “sexy” becomes currency: a look that photographs well, sells products, signals modernity. Calling it an “asset” is tellingly corporate. It frames sex appeal as a resource to be managed, not a self-expression to be enjoyed. That phrasing reflects the tightrope many Indian female stars have had to walk: remain respectable enough for a mass audience while being glamorous enough to compete in an increasingly global visual economy.
The subtext is pragmatic, not rebellious. Rai isn’t trying to torch the old moral code; she’s diagnosing how it’s being renegotiated by “fresh faces” and a newer media ecosystem. The line acknowledges a cultural contradiction that’s still familiar: desire is everywhere, but women are asked to perform it with plausible deniability. Sexy, in other words, is acceptable when it can be monetized and contained.
Rai’s pivot - “But” - is the point. She’s tracing a shift in the marketplace and the gaze. In modeling (and, by extension, commercial Bollywood), “sexy” becomes currency: a look that photographs well, sells products, signals modernity. Calling it an “asset” is tellingly corporate. It frames sex appeal as a resource to be managed, not a self-expression to be enjoyed. That phrasing reflects the tightrope many Indian female stars have had to walk: remain respectable enough for a mass audience while being glamorous enough to compete in an increasingly global visual economy.
The subtext is pragmatic, not rebellious. Rai isn’t trying to torch the old moral code; she’s diagnosing how it’s being renegotiated by “fresh faces” and a newer media ecosystem. The line acknowledges a cultural contradiction that’s still familiar: desire is everywhere, but women are asked to perform it with plausible deniability. Sexy, in other words, is acceptable when it can be monetized and contained.
Quote Details
| Topic | Art |
|---|---|
| Source | Help us find the source |
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