"Shah is a kind of magic word with the Persian people"
About this Quote
The word “magic” does quiet rhetorical work. It sidesteps institutions, elections, or consent and relocates power into the realm of myth and affect. Pahlavi is selling the monarchy as a kind of cultural technology: say the word and the nation coheres. That’s an old royal move, especially for a ruler trying to modernize at speed while anchoring himself in antiquity. His reign leaned hard on pre-Islamic symbolism, grand ceremonies, and the idea that the crown carried a civilizational mandate. Calling “Shah” a magic word is a compressed version of that strategy.
The subtext is also paternalistic. “With the Persian people” frames the public as an audience to be managed through symbols, not citizens negotiating power. In the shadow of growing opposition that questioned the monarchy’s alignment with foreign interests and its reliance on coercive security apparatus, the line reads as wishful: if the right word still works, maybe the spell can outlast the politics. History, of course, showed the limits of verbal talismans against mobilized grievance.
Quote Details
| Topic | Leadership |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Pahlavi, Mohammed Reza. (2026, January 17). Shah is a kind of magic word with the Persian people. FixQuotes. https://fixquotes.com/quotes/shah-is-a-kind-of-magic-word-with-the-persian-70608/
Chicago Style
Pahlavi, Mohammed Reza. "Shah is a kind of magic word with the Persian people." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/shah-is-a-kind-of-magic-word-with-the-persian-70608/.
MLA Style (9th ed.)
"Shah is a kind of magic word with the Persian people." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/shah-is-a-kind-of-magic-word-with-the-persian-70608/. Accessed 5 Feb. 2026.




