"Should you protect profits? Yes. But run for the hills? No"
About this Quote
Roth is rarely interested in money as money. He’s interested in what money makes people do to their identities: how quickly a citizen becomes an exile in his own country when the weather shifts, how fast “I have to” replaces “I believe.” The phrase “run for the hills” isn’t neutral; it’s frontier imagery, a survival fantasy, suggesting that the profit-protectors imagine themselves hunted. Roth’s subtext is that this paranoia is a choice, and it’s a revealing one: the impulse to flee is also an admission that your ties to place, neighbors, and civic obligation were always conditional.
Contextually, it fits Roth’s larger preoccupation with American overreaction - the way the culture converts unease into hysteria, turns politics into an apocalyptic mood disorder. The line reads as a jab at capital’s tendency to treat any regulation, any social change, any uncertainty as a cue to bolt. Roth’s point isn’t anti-profit; it’s anti-flight. Stay, adapt, take your lumps, and stop narrating normal volatility as persecution.
Quote Details
| Topic | Investment |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Roth, Philip. (2026, January 16). Should you protect profits? Yes. But run for the hills? No. FixQuotes. https://fixquotes.com/quotes/should-you-protect-profits-yes-but-run-for-the-134474/
Chicago Style
Roth, Philip. "Should you protect profits? Yes. But run for the hills? No." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/should-you-protect-profits-yes-but-run-for-the-134474/.
MLA Style (9th ed.)
"Should you protect profits? Yes. But run for the hills? No." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/should-you-protect-profits-yes-but-run-for-the-134474/. Accessed 18 Feb. 2026.








