"Should you protect profits? Yes. But run for the hills? No"
About this Quote
The line lands like a brisk reprimand to the skittish classes: defend your margins, sure, but don’t let fear turn you into a deserter. Roth’s genius is in the mock-friendly cadence - two clipped questions, two clipped answers - that mimics boardroom common sense while quietly ridiculing its cowardly excess. “Protect profits” concedes the respectable motive; “run for the hills” exposes the melodrama underneath it. He’s drawing a bright line between prudence and panic, between self-interest and self-erasure.
Roth is rarely interested in money as money. He’s interested in what money makes people do to their identities: how quickly a citizen becomes an exile in his own country when the weather shifts, how fast “I have to” replaces “I believe.” The phrase “run for the hills” isn’t neutral; it’s frontier imagery, a survival fantasy, suggesting that the profit-protectors imagine themselves hunted. Roth’s subtext is that this paranoia is a choice, and it’s a revealing one: the impulse to flee is also an admission that your ties to place, neighbors, and civic obligation were always conditional.
Contextually, it fits Roth’s larger preoccupation with American overreaction - the way the culture converts unease into hysteria, turns politics into an apocalyptic mood disorder. The line reads as a jab at capital’s tendency to treat any regulation, any social change, any uncertainty as a cue to bolt. Roth’s point isn’t anti-profit; it’s anti-flight. Stay, adapt, take your lumps, and stop narrating normal volatility as persecution.
Roth is rarely interested in money as money. He’s interested in what money makes people do to their identities: how quickly a citizen becomes an exile in his own country when the weather shifts, how fast “I have to” replaces “I believe.” The phrase “run for the hills” isn’t neutral; it’s frontier imagery, a survival fantasy, suggesting that the profit-protectors imagine themselves hunted. Roth’s subtext is that this paranoia is a choice, and it’s a revealing one: the impulse to flee is also an admission that your ties to place, neighbors, and civic obligation were always conditional.
Contextually, it fits Roth’s larger preoccupation with American overreaction - the way the culture converts unease into hysteria, turns politics into an apocalyptic mood disorder. The line reads as a jab at capital’s tendency to treat any regulation, any social change, any uncertainty as a cue to bolt. Roth’s point isn’t anti-profit; it’s anti-flight. Stay, adapt, take your lumps, and stop narrating normal volatility as persecution.
Quote Details
| Topic | Investment |
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