Skip to main content

Motherhood Quote by Andrea Jung

"Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly"

About this Quote

Jung is selling a version of corporate ambition that doesn’t apologize for being domestic, but uses it as a pressure gauge. The opener - mother, wife, passion, frustration - is a tight little drama that frames work not as a cold climb but as emotional necessity. It’s also a savvy inoculation against the double bind that hovers over executive women: too driven and you’re unfeminine; too family-forward and you’re unserious. She names the “frustration” out loud, then converts it into fuel, implying that leadership is partly an act of managing inner weather.

Then she drops the real thesis: the product is secondary. In a consumer-goods culture that fetishizes the object, Jung shifts the status to the human system that makes the object move. It’s a quietly radical management credo, but also a power statement. If the “product” is second, then the executive’s true craft is not taste-making; it’s choreography - incentives, morale, conflict, loyalty. She’s describing management as a kind of authorship, where people are the medium.

The last line about marketing “evolving constantly” does double duty: it flatters the complexity of her field while justifying why leadership has to be adaptive, not doctrinaire. Read in context - Jung’s era of brand reinvention and accelerating consumer fragmentation - the quote becomes an argument for soft skills as hard power. Passion isn’t a slogan here; it’s the operating system that keeps both family expectations and corporate volatility from swallowing you whole.

Quote Details

TopicManagement
SourceHelp us find the source
Cite

Citation Formats

APA Style (7th ed.)
Jung, Andrea. (2026, January 17). Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly. FixQuotes. https://fixquotes.com/quotes/since-im-a-mother-and-a-wife-i-have-to-have-74557/

Chicago Style
Jung, Andrea. "Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/since-im-a-mother-and-a-wife-i-have-to-have-74557/.

MLA Style (9th ed.)
"Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/since-im-a-mother-and-a-wife-i-have-to-have-74557/. Accessed 3 Mar. 2026.

More Quotes by Andrea Add to List
Passion, People Management, and Evolving Marketing by Andrea Jung
Click to enlarge Portrait | Landscape

About the Author

USA Flag

Andrea Jung (born November 13, 1959) is a Businessman from USA.

12 more quotes available

View Profile

Similar Quotes