"Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly"
About this Quote
Then she drops the real thesis: the product is secondary. In a consumer-goods culture that fetishizes the object, Jung shifts the status to the human system that makes the object move. It’s a quietly radical management credo, but also a power statement. If the “product” is second, then the executive’s true craft is not taste-making; it’s choreography - incentives, morale, conflict, loyalty. She’s describing management as a kind of authorship, where people are the medium.
The last line about marketing “evolving constantly” does double duty: it flatters the complexity of her field while justifying why leadership has to be adaptive, not doctrinaire. Read in context - Jung’s era of brand reinvention and accelerating consumer fragmentation - the quote becomes an argument for soft skills as hard power. Passion isn’t a slogan here; it’s the operating system that keeps both family expectations and corporate volatility from swallowing you whole.
Quote Details
| Topic | Management |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Jung, Andrea. (2026, January 17). Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly. FixQuotes. https://fixquotes.com/quotes/since-im-a-mother-and-a-wife-i-have-to-have-74557/
Chicago Style
Jung, Andrea. "Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/since-im-a-mother-and-a-wife-i-have-to-have-74557/.
MLA Style (9th ed.)
"Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/since-im-a-mother-and-a-wife-i-have-to-have-74557/. Accessed 3 Mar. 2026.











