Creativity Quote by Neil Tennant

The phrase “Since we started” does a lot of quiet work: it reframes theatricality not as a late-career gimmick but as a founding principle. Neil Tennant is talking about Pet Shop Boys as a project built with intention, not just songs that happened to succeed. “Chris and I” matters, too. It’s a two-person unit staking a shared aesthetic claim, pushing back against the rock myth that authenticity has to look like sweaty spontaneity.

“Theatrical ambitions” is the key tell. It’s a carefully modest way of saying: we wanted artifice, design, character, staging, concept. In pop, “theatrical” can be an insult, code for fake. Tennant uses it like a mission statement. The subtext is that pop performance is always constructed; the only question is whether you admit it. Pet Shop Boys did, and they turned that admission into style: cool surfaces, deliberate distance, choreography that feels like commentary on choreography.

Contextually, it lands in a British tradition where performance and persona are part of the craft, from glam to New Romantic to the studied irony of post-punk. Tennant’s delivery (even on the page) suggests control: not a confession, a clarification. The intent isn’t to plead for seriousness, but to assert that spectacle can be an artistic language. Their “ambition” wasn’t to escape pop’s artificiality; it was to weaponize it, making the stage a place where emotion can be smuggled in under the mask.