"So it's one of those things where we have to - our problem is pacing ourselves and still reaching a large enough number of our audience. Because we don't want to burn the audience. And we don't want to be excluding anybody"
About this Quote
The phrase “reaching a large enough number of our audience” points to the Dead’s peculiar fame: gigantic demand, uneven access. Deadheads didn’t just like the band; they organized their lives around it. That devotion creates pressure to play more, travel more, feed the circuit. But Garcia refuses the usual rock-star logic that treats fans as an endlessly replenished resource. “We don’t want to burn the audience” is strikingly protective - he’s talking about overexposure, yes, but also burnout as a shared experience. Too many shows, too much sameness, too much chaos around the scene, and the community frays.
Then comes the democratic tell: “we don’t want to be excluding anybody.” In an era when scarcity could be marketed as prestige, Garcia frames access as an ethical question. The subtext is guilt and caretaking: how do you sustain a culture built on openness when the very scale of that culture threatens the thing people came for?
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Garcia, Jerry. (2026, January 18). So it's one of those things where we have to - our problem is pacing ourselves and still reaching a large enough number of our audience. Because we don't want to burn the audience. And we don't want to be excluding anybody. FixQuotes. https://fixquotes.com/quotes/so-its-one-of-those-things-where-we-have-to-our-7659/
Chicago Style
Garcia, Jerry. "So it's one of those things where we have to - our problem is pacing ourselves and still reaching a large enough number of our audience. Because we don't want to burn the audience. And we don't want to be excluding anybody." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/so-its-one-of-those-things-where-we-have-to-our-7659/.
MLA Style (9th ed.)
"So it's one of those things where we have to - our problem is pacing ourselves and still reaching a large enough number of our audience. Because we don't want to burn the audience. And we don't want to be excluding anybody." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/so-its-one-of-those-things-where-we-have-to-our-7659/. Accessed 16 Feb. 2026.


