"So no, I don't think we've lost our edge at all"
About this Quote
The word "edge" is doing double duty. In entertainment, it means cultural bite, danger, provocation. In the McMahon ecosystem, it’s also brand mythology: WWE’s long-running promise that it can still push boundaries, still manufacture spectacle that feels transgressive even when it’s mass-market. By saying "at all", he turns a nuanced criticism (you’ve softened, you’ve aged, the culture moved on) into an all-or-nothing proposition. That’s smart, because all-or-nothing is where his product lives: heroes and villains, heat and pops, total victory.
The subtext is anxiety about changing tastes and eroding monopoly power, reframed as swagger. It’s a line that assumes the real battle isn’t against competitors but against the public’s attention span. McMahon’s intent is to project permanence: trends can shift, scandals can flare, audiences can fragment, but the machine remains sharp. Whether that’s true is almost beside the point. In his world, saying it makes it so, at least for the next segment.
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Citation Formats
APA Style (7th ed.)
McMahon, Vince. (2026, January 16). So no, I don't think we've lost our edge at all. FixQuotes. https://fixquotes.com/quotes/so-no-i-dont-think-weve-lost-our-edge-at-all-105528/
Chicago Style
McMahon, Vince. "So no, I don't think we've lost our edge at all." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/so-no-i-dont-think-weve-lost-our-edge-at-all-105528/.
MLA Style (9th ed.)
"So no, I don't think we've lost our edge at all." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/so-no-i-dont-think-weve-lost-our-edge-at-all-105528/. Accessed 18 Feb. 2026.







