"So then you have to say to yourself: Do I want to be rich, or do I want to do good work?"
About this Quote
The intent is practical, not philosophical. Cooper frames the dilemma as an internal audit: strip away agents, applause, and the industry’s constant noise until it’s just you and your motive. “Rich” isn’t demonized, but it’s treated as a seductive metric that will quietly rearrange your choices: which roles you take, how risky you’re willing to be, whether you’ll tolerate bad material because it’s lucrative or visible. “Good work” is the counter-metric, a craft standard that rarely offers instant proof and almost never comes with guaranteed payout.
The subtext is that you can’t consistently optimize for both. Not because morality demands poverty, but because entertainment economics reward reliability, branding, and volume - the exact pressures that flatten the odd, demanding, or personally necessary project. Cooper’s phrasing is also a self-defense mechanism: if you decide ahead of time what you’re chasing, you’re less likely to resent the trade-offs later.
In a culture that treats wealth as a synonym for winning, Cooper offers a different scoreboard: the work itself, and the spine required to protect it.
Quote Details
| Topic | Work Ethic |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Cooper, Jackie. (2026, January 15). So then you have to say to yourself: Do I want to be rich, or do I want to do good work? FixQuotes. https://fixquotes.com/quotes/so-then-you-have-to-say-to-yourself-do-i-want-to-163885/
Chicago Style
Cooper, Jackie. "So then you have to say to yourself: Do I want to be rich, or do I want to do good work?" FixQuotes. January 15, 2026. https://fixquotes.com/quotes/so-then-you-have-to-say-to-yourself-do-i-want-to-163885/.
MLA Style (9th ed.)
"So then you have to say to yourself: Do I want to be rich, or do I want to do good work?" FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/so-then-you-have-to-say-to-yourself-do-i-want-to-163885/. Accessed 9 Feb. 2026.










