"So we're living by that sword, and we're going to cut every now and then from it's backlash"
About this Quote
The line works because it’s half confession, half pre-emptive excuse. “We’re going to cut every now and then” softens the damage into something almost inevitable, like a workplace hazard. He frames backlash as an occupational nick, not a moral bill coming due. That’s classic McMahon: control the narrative by admitting the minimum, then recasting consequences as proof you’re playing at the highest stakes.
The context is the long arc of WWE’s brand management, from the Attitude Era’s boundary-pushing to the cycles of public pressure, sponsor anxiety, and cultural scrutiny. McMahon isn’t just describing risk; he’s normalizing it as the price of relevance. The subtext is blunt: we’ve chosen provocation as a business model, and the public’s outrage is part of the ride. It’s a statement that treats ethics less like a compass and more like weather - unpredictable, survivable, and occasionally great for ratings.
Quote Details
| Topic | War |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
McMahon, Vince. (2026, January 16). So we're living by that sword, and we're going to cut every now and then from it's backlash. FixQuotes. https://fixquotes.com/quotes/so-were-living-by-that-sword-and-were-going-to-94096/
Chicago Style
McMahon, Vince. "So we're living by that sword, and we're going to cut every now and then from it's backlash." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/so-were-living-by-that-sword-and-were-going-to-94096/.
MLA Style (9th ed.)
"So we're living by that sword, and we're going to cut every now and then from it's backlash." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/so-were-living-by-that-sword-and-were-going-to-94096/. Accessed 12 Feb. 2026.











