"So what do we do? Anything. Something. So long as we just don't sit there. If we screw it up, start over. Try something else. If we wait until we've satisfied all the uncertainties, it may be too late"
About this Quote
The subtext is a defense of managerial audacity in an environment where hesitation has a body count - jobs, market share, relevance. “So long as we just don’t sit there” isn’t just impatience; it’s an indictment of institutional risk-avoidance, the kind that hides behind committees and “more data” until the window closes. Even “If we screw it up, start over” carries a quiet provocation: failure isn’t a scandal, it’s a step. That’s a cultural posture, not merely a tactic.
Context matters because Iacocca’s credibility came from crisis theater: the auto industry’s late-20th-century shocks, Chrysler’s near-death spiral, the need to bet fast with imperfect information. His message flatters the doer, but it’s also a warning about the fantasy of certainty. “Satisfied all the uncertainties” is deliberately impossible - a phrase that exposes how “waiting” often means “hoping responsibility dissolves.”
Quote Details
| Topic | Motivational |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Iacocca, Lee. (2026, January 17). So what do we do? Anything. Something. So long as we just don't sit there. If we screw it up, start over. Try something else. If we wait until we've satisfied all the uncertainties, it may be too late. FixQuotes. https://fixquotes.com/quotes/so-what-do-we-do-anything-something-so-long-as-we-32492/
Chicago Style
Iacocca, Lee. "So what do we do? Anything. Something. So long as we just don't sit there. If we screw it up, start over. Try something else. If we wait until we've satisfied all the uncertainties, it may be too late." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/so-what-do-we-do-anything-something-so-long-as-we-32492/.
MLA Style (9th ed.)
"So what do we do? Anything. Something. So long as we just don't sit there. If we screw it up, start over. Try something else. If we wait until we've satisfied all the uncertainties, it may be too late." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/so-what-do-we-do-anything-something-so-long-as-we-32492/. Accessed 10 Feb. 2026.








