"So, yeah, I think it had a major effect. I think in franchising younger people, it was just an idea that's never been trotted out before, but it makes perfectly good sense"
About this Quote
"Major effect" is intentionally vague, a big conclusion without the risky specifics that invite pushback. The real argument sits in the strangely corporate verb choice: "franchising younger people". That phrasing recasts youth not as citizens or participants but as a scalable market segment, something you can expand, replicate, and monetize. It quietly reveals the media-era logic Loder came up in: cultural change is often measured in reach and packaging, not just in ideals.
Then comes the neat rhetorical move: "an idea that's never been trotted out before" paired with "makes perfectly good sense". He wants the glow of novelty without the burden of radicalism. "Trotted out" implies the old parade of overused talking points; by insisting this one hasn't been paraded yet, he sells freshness. By insisting it "makes perfectly good sense", he inoculates it against suspicion. The subtext is defensive optimism: don't treat this as disruption, treat it as overdue common sense.
Contextually, it reads like commentary on a shift in participation or representation - youth being brought into a system that previously treated them as an audience. Loder's intent is to legitimize that shift in plain language, translating a structural change into something that sounds inevitable.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Loder, Kurt. (2026, January 16). So, yeah, I think it had a major effect. I think in franchising younger people, it was just an idea that's never been trotted out before, but it makes perfectly good sense. FixQuotes. https://fixquotes.com/quotes/so-yeah-i-think-it-had-a-major-effect-i-think-in-102025/
Chicago Style
Loder, Kurt. "So, yeah, I think it had a major effect. I think in franchising younger people, it was just an idea that's never been trotted out before, but it makes perfectly good sense." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/so-yeah-i-think-it-had-a-major-effect-i-think-in-102025/.
MLA Style (9th ed.)
"So, yeah, I think it had a major effect. I think in franchising younger people, it was just an idea that's never been trotted out before, but it makes perfectly good sense." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/so-yeah-i-think-it-had-a-major-effect-i-think-in-102025/. Accessed 7 Feb. 2026.



