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Success Quote by Steve Case

"So you have to force yourself out of a comfort zone and really try to figure out what are the key ingredients, the key skill sets, the key perspectives that are necessary, and then figure out a way to attract the very best people to fill those particular roles"

About this Quote

Steve Case is selling a very Silicon Valley kind of discomfort: the idea that growth isn’t a vibe, it’s an operational discipline. The sentence drags you from the soothing myth of the lone visionary into a more pragmatic reality - success is less about personal brilliance than about systematically diagnosing what you don’t have. “Force yourself” signals that inertia is the real enemy, not competitors. Comfort isn’t rest here; it’s a strategic liability.

The phrasing is tellingly ingredient-driven. Case breaks ambition into parts: skill sets, perspectives, roles. That’s the managerial worldview in miniature, where creativity becomes something you can inventory, staff, and scale. It’s also a quiet rejection of founder ego. If you’re “figuring out” what’s necessary, you’re admitting your instincts are incomplete. If you’re “attracting the very best people,” you’re conceding that the next phase of the company requires talent that may outclass you.

Context matters: Case, the AOL co-founder, lived through the messy transition from scrappy startup to corporate behemoth, then watched the AOL-Time Warner merger become a case study in overreach and cultural mismatch. Read through that lens, the quote doubles as a postmortem: don’t just hire excellence, hire the right excellence. “Perspectives” is the key word - a nod to the fact that failure often comes from everyone in the room thinking the same way, just faster.

The subtext is a leadership credo: your job isn’t to be indispensable. It’s to build a machine that keeps improving even when your comfort, certainty, and centrality are removed.

Quote Details

TopicTeam Building
SourceHelp us find the source
CiteCite this Quote

Citation Formats

APA Style (7th ed.)
Case, Steve. (2026, January 15). So you have to force yourself out of a comfort zone and really try to figure out what are the key ingredients, the key skill sets, the key perspectives that are necessary, and then figure out a way to attract the very best people to fill those particular roles. FixQuotes. https://fixquotes.com/quotes/so-you-have-to-force-yourself-out-of-a-comfort-156048/

Chicago Style
Case, Steve. "So you have to force yourself out of a comfort zone and really try to figure out what are the key ingredients, the key skill sets, the key perspectives that are necessary, and then figure out a way to attract the very best people to fill those particular roles." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/so-you-have-to-force-yourself-out-of-a-comfort-156048/.

MLA Style (9th ed.)
"So you have to force yourself out of a comfort zone and really try to figure out what are the key ingredients, the key skill sets, the key perspectives that are necessary, and then figure out a way to attract the very best people to fill those particular roles." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/so-you-have-to-force-yourself-out-of-a-comfort-156048/. Accessed 3 Feb. 2026.

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About the Author

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Steve Case (born August 21, 1958) is a Businessman from USA.

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