"So you have to force yourself out of a comfort zone and really try to figure out what are the key ingredients, the key skill sets, the key perspectives that are necessary, and then figure out a way to attract the very best people to fill those particular roles"
About this Quote
The phrasing is tellingly ingredient-driven. Case breaks ambition into parts: skill sets, perspectives, roles. That’s the managerial worldview in miniature, where creativity becomes something you can inventory, staff, and scale. It’s also a quiet rejection of founder ego. If you’re “figuring out” what’s necessary, you’re admitting your instincts are incomplete. If you’re “attracting the very best people,” you’re conceding that the next phase of the company requires talent that may outclass you.
Context matters: Case, the AOL co-founder, lived through the messy transition from scrappy startup to corporate behemoth, then watched the AOL-Time Warner merger become a case study in overreach and cultural mismatch. Read through that lens, the quote doubles as a postmortem: don’t just hire excellence, hire the right excellence. “Perspectives” is the key word - a nod to the fact that failure often comes from everyone in the room thinking the same way, just faster.
The subtext is a leadership credo: your job isn’t to be indispensable. It’s to build a machine that keeps improving even when your comfort, certainty, and centrality are removed.
Quote Details
| Topic | Team Building |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Case, Steve. (2026, January 15). So you have to force yourself out of a comfort zone and really try to figure out what are the key ingredients, the key skill sets, the key perspectives that are necessary, and then figure out a way to attract the very best people to fill those particular roles. FixQuotes. https://fixquotes.com/quotes/so-you-have-to-force-yourself-out-of-a-comfort-156048/
Chicago Style
Case, Steve. "So you have to force yourself out of a comfort zone and really try to figure out what are the key ingredients, the key skill sets, the key perspectives that are necessary, and then figure out a way to attract the very best people to fill those particular roles." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/so-you-have-to-force-yourself-out-of-a-comfort-156048/.
MLA Style (9th ed.)
"So you have to force yourself out of a comfort zone and really try to figure out what are the key ingredients, the key skill sets, the key perspectives that are necessary, and then figure out a way to attract the very best people to fill those particular roles." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/so-you-have-to-force-yourself-out-of-a-comfort-156048/. Accessed 3 Feb. 2026.






