"So you have to just be really careful and make sure that when a deal comes along, that it's like the right deal for you... not necessarily the most money, because you have to pay the record label that back in like record sales and stuff"

In this quote, Adam Rich is emphasizing the significance of being cautious and selective when it concerns signing deals. He encourages to thoroughly think about the terms of an offer before accepting it, as it might not always be the best choice for the artist. Rich also mentions that the deal needs to not exclusively be based on the amount of cash provided, as the artist will ultimately need to repay the record label through record sales. This highlights the financial element of the music market and the possible threats involved in finalizing deals. In general, Rich's message is to focus on finding the best deal instead of simply chasing the most cash.