"Some great people are leaders and others are more lucky, in the right place at the right time. I'd put myself in the latter category. But I'd never call myself a normal designer of anything"
About this Quote
The pivot is the real punch: “But I’d never call myself a normal designer of anything.” That’s not false modesty; it’s a refusal of the corporate job title. Wozniak isn’t claiming to be a better “designer” in the contemporary sense of brand-safe minimalism and product strategy decks. He’s claiming outsider status: an engineer-designer whose instincts were playful, technical, and slightly allergic to professionalized creativity. The subtext is that “normal” design is constrained by committees, market research, and career incentives, while his work came from tinkering, elegance, and the thrill of making something simply work.
Context matters. Wozniak has long been positioned as the anti-Jobs: less charismatic, more craft-driven, suspicious of hype. This quote preserves that cultural role. It lets him acknowledge that leadership and luck shape legacies, then insist that what he actually contributed was stranger and harder to commodify: a kind of intuitive rigor that doesn’t fit neatly into the mythology of CEOs or the bureaucracy of “design thinking.”
Quote Details
| Topic | Humility |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Wozniak, Steve. (n.d.). Some great people are leaders and others are more lucky, in the right place at the right time. I'd put myself in the latter category. But I'd never call myself a normal designer of anything. FixQuotes. https://fixquotes.com/quotes/some-great-people-are-leaders-and-others-are-more-166713/
Chicago Style
Wozniak, Steve. "Some great people are leaders and others are more lucky, in the right place at the right time. I'd put myself in the latter category. But I'd never call myself a normal designer of anything." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/some-great-people-are-leaders-and-others-are-more-166713/.
MLA Style (9th ed.)
"Some great people are leaders and others are more lucky, in the right place at the right time. I'd put myself in the latter category. But I'd never call myself a normal designer of anything." FixQuotes, https://fixquotes.com/quotes/some-great-people-are-leaders-and-others-are-more-166713/. Accessed 2 Feb. 2026.






