"Some people feel that what we're doing makes no sense, that it's just a waste of money. But it's working"
About this Quote
The subtext is that "sense" is the wrong category. Klein’s brand mythology was never about utility; it was about attention, desire, and the carefully managed scandal that turns a label into a cultural fact. When he says "it’s working", he’s not claiming moral legitimacy; he’s claiming market proof. Fashion, especially at Klein’s scale, operates on a paradox: the more people argue about whether it’s tasteless, overpriced, or absurd, the more the product gains aura. Controversy becomes distribution.
Contextually, this lands in the era when designers began behaving like media companies, pouring money into imagery and celebrity to manufacture meaning faster than fabric can. Klein’s most influential moves weren’t just cuts and silhouettes but campaigns that tested the borders of sex, youth, and aspiration. The line is a pre-emptive defense that doubles as a flex: the critics can keep scoffing; the numbers - and the cultural imprint - are already in.
Quote Details
| Topic | Perseverance |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Klein, Calvin. (2026, January 18). Some people feel that what we're doing makes no sense, that it's just a waste of money. But it's working. FixQuotes. https://fixquotes.com/quotes/some-people-feel-that-what-were-doing-makes-no-13464/
Chicago Style
Klein, Calvin. "Some people feel that what we're doing makes no sense, that it's just a waste of money. But it's working." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/some-people-feel-that-what-were-doing-makes-no-13464/.
MLA Style (9th ed.)
"Some people feel that what we're doing makes no sense, that it's just a waste of money. But it's working." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/some-people-feel-that-what-were-doing-makes-no-13464/. Accessed 12 Feb. 2026.






