"Some television programs are so much chewing gum for the eyes"
About this Quote
“Chewing gum for the eyes” is criticism with teeth: sticky, sweet, and designed to be worked mindlessly until the flavor’s gone. John Mason Brown isn’t merely calling certain TV shows “bad.” He’s diagnosing a mode of consumption. Gum is cheap pleasure engineered for repetition; it keeps your mouth busy without nourishing you. By shifting the metaphor to vision, Brown turns television into a kind of optical pacifier - a product that occupies attention while asking almost nothing of the viewer except continued chewing.
The line also performs a sly class and cultural anxiety common to mid-century criticism. Brown came up in a world where theatre and letters carried prestige, while television arrived as an appliance, a domestic machine for mass leisure. His jab implies that TV’s problem isn’t just content; it’s the industrial logic behind it: programs optimized for habit, not insight. “Some” is doing strategic work here, too. He isn’t an absolutist scold; he’s staking out discernment, preserving space for television as an art form while warning about its most profitable tendency.
The subtext is about passivity and time. Gum lets you feel like you’re doing something when you’re not. Brown’s metaphor anticipates modern complaints about “background noise” entertainment and infinite scroll viewing: media that smooths over boredom, anxiety, and silence with a steady supply of sensation. It’s a one-sentence critique of attention economics before anyone had that phrase.
The line also performs a sly class and cultural anxiety common to mid-century criticism. Brown came up in a world where theatre and letters carried prestige, while television arrived as an appliance, a domestic machine for mass leisure. His jab implies that TV’s problem isn’t just content; it’s the industrial logic behind it: programs optimized for habit, not insight. “Some” is doing strategic work here, too. He isn’t an absolutist scold; he’s staking out discernment, preserving space for television as an art form while warning about its most profitable tendency.
The subtext is about passivity and time. Gum lets you feel like you’re doing something when you’re not. Brown’s metaphor anticipates modern complaints about “background noise” entertainment and infinite scroll viewing: media that smooths over boredom, anxiety, and silence with a steady supply of sensation. It’s a one-sentence critique of attention economics before anyone had that phrase.
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| Topic | Witty One-Liners |
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