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Art & Creativity Quote by Stephen Hawking

"Someone told me that each equation I included in the book would halve the sales"

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Hawking delivers this like a throwaway joke, but it’s really a scalpel aimed at the culture around expertise. The line is funny because it treats knowledge as a commercial toxin: add an equation, lose a reader. It’s also funny because it’s plausible. In the age of “popular science,” there’s an unspoken bargain that the public will flirt with the cosmos as long as the math stays off-screen. Hawking, one of the few scientists whose name became a global brand, knew exactly how that bargain shaped the packaging of ideas.

The specific intent is pragmatic and slightly mischievous: he’s signaling that A Brief History of Time was engineered for reach, not as a classroom text. The joke doubles as a promise to the reader: you won’t be punished for curiosity. Yet the subtext cuts both ways. It flatters the audience (“you can handle big questions”) while conceding a market logic that treats the formal language of physics as exclusionary, even impolite. Equations aren’t just symbols here; they’re boundary markers, reminders that wonder has prerequisites.

Context matters: Hawking was selling cosmology into a mass marketplace, at a moment when science was becoming both entertainment and identity. The line acknowledges the awkward choreography required to translate genuinely technical work into something legible without betraying it. It’s a wink at the gatekeeping power of mathematics and an indictment of how easily the public sphere rewards the aura of science while resisting the discipline that underwrites it. Hawking makes the compromise sound like a punchline, so it doesn’t feel like surrender.

Quote Details

TopicWitty One-Liners
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APA Style (7th ed.)
Hawking, Stephen. (2026, January 15). Someone told me that each equation I included in the book would halve the sales. FixQuotes. https://fixquotes.com/quotes/someone-told-me-that-each-equation-i-included-in-25365/

Chicago Style
Hawking, Stephen. "Someone told me that each equation I included in the book would halve the sales." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/someone-told-me-that-each-equation-i-included-in-25365/.

MLA Style (9th ed.)
"Someone told me that each equation I included in the book would halve the sales." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/someone-told-me-that-each-equation-i-included-in-25365/. Accessed 12 Feb. 2026.

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Stephen Hawking

Stephen Hawking (January 8, 1942 - March 14, 2018) was a Physicist from United Kingdom.

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