"Sometimes it seems like there's more footnotes than text. This isn't something we're proud of, and over time we'd like to see our footnotes steadily shrink"
About this Quote
What makes it work is the way it frames bloat as a moral and aesthetic problem. “This isn’t something we’re proud of” signals reputational awareness, not just operational frustration. Diller’s tone suggests the company knows how it looks when every promise is followed by an asterisk. Footnotes are where trust goes to die; they’re the visible scar tissue of past overreach. When he says he’d like to see them “steadily shrink,” he’s selling a future of simplicity, but also hinting at a shift in posture: fewer exceptions, cleaner incentives, less need to pre-defend every claim.
Contextually, it lands in an era when consumers learned to read corporate language like weather reports. Shrinking footnotes isn’t merely tidying up copy; it’s a bid to reclaim credibility by reducing the gap between what’s marketed and what’s actually delivered. The most telling part is “over time”: a promise of reform that sounds reasonable, and conveniently indefinite.
Quote Details
| Topic | Writing |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Diller, Barry. (2026, January 17). Sometimes it seems like there's more footnotes than text. This isn't something we're proud of, and over time we'd like to see our footnotes steadily shrink. FixQuotes. https://fixquotes.com/quotes/sometimes-it-seems-like-theres-more-footnotes-37028/
Chicago Style
Diller, Barry. "Sometimes it seems like there's more footnotes than text. This isn't something we're proud of, and over time we'd like to see our footnotes steadily shrink." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/sometimes-it-seems-like-theres-more-footnotes-37028/.
MLA Style (9th ed.)
"Sometimes it seems like there's more footnotes than text. This isn't something we're proud of, and over time we'd like to see our footnotes steadily shrink." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/sometimes-it-seems-like-theres-more-footnotes-37028/. Accessed 12 Feb. 2026.







