"Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists"
About this Quote
The key move is the slippery phrase "looked at". De Bono doesn’t say the situation changes; the viewing angle does. That’s a psychological pivot away from brute-force willpower and toward reframing: shift assumptions, swap constraints, rename the goal. The promise is almost scandalous: the "right course of action" can become "so obvious" that the very category of "problem" evaporates. That’s not optimism; it’s cognitive judo, using the mind’s own tendency to categorize against itself.
The subtext is a critique of conventional intelligence. Traditional problem-solving rewards linearity and debate - two teams arguing inside the same box. De Bono’s wider project (think Six Thinking Hats and corporate creativity workshops) was built for boardrooms and classrooms where people mistake stuckness for complexity. He’s insisting that stalemates often come from the frame: a false either/or, a prestige narrative, an unexamined definition of success.
It’s also a warning: if you can dissolve problems by reframing them, you can also hide from real ones. De Bono’s genius is making that tension feel like an invitation rather than a lecture.
Quote Details
| Topic | Wisdom |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Bono, Edward de. (2026, January 17). Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists. FixQuotes. https://fixquotes.com/quotes/sometimes-the-situation-is-only-a-problem-because-65617/
Chicago Style
Bono, Edward de. "Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/sometimes-the-situation-is-only-a-problem-because-65617/.
MLA Style (9th ed.)
"Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/sometimes-the-situation-is-only-a-problem-because-65617/. Accessed 12 Feb. 2026.










