"Sometimes there are two very opposite directions, and we go with the stronger one at the end. It's an impulse thing, like, 'Oh, I love both so much, but it's got to be one or the other because the two don't work together.'"
About this Quote
The subtext is that coherence is not the enemy of complexity, it’s the price of entry. Jacobs isn’t romanticizing conflict for its own sake; he’s naming the moment when editing becomes ethics. Choosing the "stronger one" isn’t necessarily choosing the better idea in isolation, but the idea with more gravitational pull - the one that can organize everything else around it. That’s why the language of impulse matters. In a culture that treats brand identity as a kind of personal identity, Jacobs admits that the final call can be irrational, bodily, almost involuntary.
Contextually, it reads like the philosophy behind his career-long oscillations: high and low, grunge and polish, camp and severity. The quote is a quiet defense of contradiction as a resource, while still insisting that the work must land somewhere. Creativity, he suggests, isn’t having multiple options; it’s surviving the loss of one.
Quote Details
| Topic | Decision-Making |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Jacobs, Marc. (2026, January 18). Sometimes there are two very opposite directions, and we go with the stronger one at the end. It's an impulse thing, like, 'Oh, I love both so much, but it's got to be one or the other because the two don't work together.'. FixQuotes. https://fixquotes.com/quotes/sometimes-there-are-two-very-opposite-directions-23197/
Chicago Style
Jacobs, Marc. "Sometimes there are two very opposite directions, and we go with the stronger one at the end. It's an impulse thing, like, 'Oh, I love both so much, but it's got to be one or the other because the two don't work together.'." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/sometimes-there-are-two-very-opposite-directions-23197/.
MLA Style (9th ed.)
"Sometimes there are two very opposite directions, and we go with the stronger one at the end. It's an impulse thing, like, 'Oh, I love both so much, but it's got to be one or the other because the two don't work together.'." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/sometimes-there-are-two-very-opposite-directions-23197/. Accessed 12 Feb. 2026.









