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Life & Wisdom Quote by Peggy Noonan

"Speeches are not magic and there is no great speech without great policy"

About this Quote

Peggy Noonan is puncturing one of Washington's favorite self-myths: that the right words can alchemize reality. Coming from a celebrated speechwriter, the line carries a pointed self-indictment. It’s not a cynic sneering from the outside; it’s a practitioner warning that rhetorical craft becomes a kind of elaborate cosplay when it’s not tethered to governing substance.

The first clause, "Speeches are not magic", targets a media ecosystem that treats politics like performance art, grading leaders on delivery, cadence, and viral one-liners. Noonan’s bluntness is strategic: she strips away the enchantment so the audience can see the trick. The subtext is almost parental - stop mistaking the wrapper for the gift. A speech can rally, console, or clarify, but it can’t manufacture legitimacy or competence ex nihilo.

Then she tightens the screw: "no great speech without great policy". This isn’t just a plea for seriousness; it’s a hierarchy. Policy is the engine, rhetoric the steering wheel. A "great speech" is redefined as an instrument of consequence, not aesthetic achievement. The context here is late-20th-century and onward political branding, where candidates are packaged as storytellers and "message discipline" becomes a substitute for agenda. Noonan is arguing that the speeches we remember - the ones that lodge in public memory - work because they are receipts for real commitments, not aspirational poetry. Without that backing, eloquence turns brittle, and inspiration reads like a dodge.

Quote Details

TopicVision & Strategy
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Speeches Are Not Magic: No Great Speech Without Great Policy
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About the Author

Peggy Noonan

Peggy Noonan (born September 7, 1950) is a Writer from USA.

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