"Storytelling is the most powerful way to put ideas into the world today"
About this Quote
Storytelling isn’t just a communication tool here; it’s a quiet rebuke to the fantasy that ideas win by being “right.” Robert McAfee Brown, a theologian who lived through the century’s grand ideological clashes and the media revolutions that followed, is pointing to a hard truth: in public life, abstract principles rarely travel on their own. They need a vehicle that people will actually carry.
The line is built on a purposeful simplification - “the most powerful way” - that reads less like hype than triage. Brown is speaking from a tradition where parable, testimony, and narrative aren’t decorative; they’re the method. Jesus doesn’t deliver a spreadsheet; he tells stories that smuggle moral arguments into memory. Brown’s theological subtext is that persuasion isn’t primarily cerebral. It’s relational. A story creates a temporary “we,” a shared point of view that lets an idea land without announcing itself as a lecture.
The “today” matters. Brown isn’t claiming storytelling is newly important; he’s claiming it’s newly dominant. In a world saturated with mass media, sound bites, and competing certainties, attention is the scarce resource. Narrative is how you earn it. That’s also the warning embedded in the praise: if storytelling is power, it can sanctify as easily as it can illuminate. The world doesn’t only run on facts; it runs on the frames that make facts feel like fate. Brown is urging the faithful (and the skeptical) to take that battlefield seriously.
The line is built on a purposeful simplification - “the most powerful way” - that reads less like hype than triage. Brown is speaking from a tradition where parable, testimony, and narrative aren’t decorative; they’re the method. Jesus doesn’t deliver a spreadsheet; he tells stories that smuggle moral arguments into memory. Brown’s theological subtext is that persuasion isn’t primarily cerebral. It’s relational. A story creates a temporary “we,” a shared point of view that lets an idea land without announcing itself as a lecture.
The “today” matters. Brown isn’t claiming storytelling is newly important; he’s claiming it’s newly dominant. In a world saturated with mass media, sound bites, and competing certainties, attention is the scarce resource. Narrative is how you earn it. That’s also the warning embedded in the praise: if storytelling is power, it can sanctify as easily as it can illuminate. The world doesn’t only run on facts; it runs on the frames that make facts feel like fate. Brown is urging the faithful (and the skeptical) to take that battlefield seriously.
Quote Details
| Topic | Writing |
|---|---|
| Source | Help us find the source |
More Quotes by Robert
Add to List


