"Style is not neutral; it gives moral directions"
About this Quote
The subtext is a warning against false innocence. A cool, reportorial tone can launder brutality into normalcy; a lush, comic exuberance can seduce you into complicity. Amis understood that irony isn’t neutral either. It can expose hypocrisy, but it can also function as a permissions slip: if everything is a joke, nothing is a crime. His own signature - swaggering, hyper-alert prose, hungry metaphors, the occasional deliberate provocation - is a demonstration of the claim. He doesn’t merely describe a world; he arranges the lighting so you register its ugliness, its absurdity, its appetite.
Context matters because Amis wrote in the long hangover of postwar Britain and the media-saturated late 20th century, when public language was increasingly managed, mass-produced, and consequence-free. Against that, he treats style as accountability. Your syntax, your jokes, your pace, your refusal (or willingness) to look away - these aren’t aesthetic preferences. They’re instructions for conscience.
Quote Details
| Topic | Ethics & Morality |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Amis, Martin. (2026, January 16). Style is not neutral; it gives moral directions. FixQuotes. https://fixquotes.com/quotes/style-is-not-neutral-it-gives-moral-directions-132589/
Chicago Style
Amis, Martin. "Style is not neutral; it gives moral directions." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/style-is-not-neutral-it-gives-moral-directions-132589/.
MLA Style (9th ed.)
"Style is not neutral; it gives moral directions." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/style-is-not-neutral-it-gives-moral-directions-132589/. Accessed 18 Feb. 2026.









