"Success does not consist in never making mistakes but in never making the same one a second time"
About this Quote
The line works because it’s an insult disguised as encouragement. It flatters the listener with the idea that failure is inevitable (true, and soothing), then tightens the screws: you don’t get to romanticize your blunders as “part of the journey” if you keep reenacting them. Shaw’s comedy often targets institutions that normalize their own incompetence - genteel hypocrisies, bureaucratic rituals, sentimental politics. Read in that light, the quote is also a social critique: societies, like individuals, launder recurring mistakes into tradition. “We’ve always done it this way” becomes the oldest excuse in the book for doing it again.
Context matters: Shaw lived through seismic shifts - industrial modernity, world war, ideological upheaval - periods when repeated errors weren’t merely embarrassing, they were catastrophic. His metric of success is pragmatic and unsentimental: not purity, not genius, not luck, but a learning curve steep enough to change your behavior. That’s Shaw’s real punchline: growth is measurable, and repetition is the receipt.
Quote Details
| Topic | Success |
|---|---|
| Source | Later attribution: Wisdom for the Soul (Larry Chang, 2006) modern compilationISBN: 9780977339105 · ID: -T3QhPjIxhIC
Evidence:
... George Bernard Shaw, 1856-1950 ~ The Doctor's Dilemma, 1906 Success does not consist in never making mistakes but in never making the same one a second time. ~ Shaw ~ The only man who never makes a mistake is the man who never does ... |
| Cite |
Citation Formats
APA Style (7th ed.)
Shaw, George Bernard. (2026, February 8). Success does not consist in never making mistakes but in never making the same one a second time. FixQuotes. https://fixquotes.com/quotes/success-does-not-consist-in-never-making-mistakes-29165/
Chicago Style
Shaw, George Bernard. "Success does not consist in never making mistakes but in never making the same one a second time." FixQuotes. February 8, 2026. https://fixquotes.com/quotes/success-does-not-consist-in-never-making-mistakes-29165/.
MLA Style (9th ed.)
"Success does not consist in never making mistakes but in never making the same one a second time." FixQuotes, 8 Feb. 2026, https://fixquotes.com/quotes/success-does-not-consist-in-never-making-mistakes-29165/. Accessed 12 Feb. 2026.








