"Success, in a generally accepted sense of the term, means the opportunity to experience and to realize to the maximum the forces that are within us"
About this Quote
Sarnoff’s definition of success is a neat piece of twentieth-century self-mythmaking: it turns ambition into something almost biological, a set of “forces” trapped inside you, demanding release. Coming from the man who helped turn radio and television into mass culture, the line isn’t just inspirational. It’s strategic. He frames success not as applause, money, or status, but as access: “the opportunity” to fully actualize what you already contain. That word choice quietly relocates responsibility. If success is opportunity, then institutions, markets, and gatekeepers become the real battleground. Sarnoff knew that better than most; his career was built on securing spectrum, capital, patents, and distribution - the infrastructure that makes “realization” possible.
The subtext is also a defense of bigness. In a corporate America increasingly organized around centralized systems, Sarnoff’s phrasing legitimizes scale as a moral good. The “maximum” suggests there is an optimal output for a human life, measurable in intensity and throughput, a mindset that mirrors the era’s faith in engineering and managerial efficiency. It’s a humanistic gloss on industrial logic: you are a powerhouse; the goal is to run at full capacity.
There’s a second, sharper edge: by treating inner potential as the ultimate metric, the quote sanitizes inequality without denying it. Not everyone gets “opportunity,” but that becomes a problem of access rather than a critique of the system itself. It’s an inventor’s credo that doubles as a corporate alibi - and that double function is exactly why it still reads as modern.
The subtext is also a defense of bigness. In a corporate America increasingly organized around centralized systems, Sarnoff’s phrasing legitimizes scale as a moral good. The “maximum” suggests there is an optimal output for a human life, measurable in intensity and throughput, a mindset that mirrors the era’s faith in engineering and managerial efficiency. It’s a humanistic gloss on industrial logic: you are a powerhouse; the goal is to run at full capacity.
There’s a second, sharper edge: by treating inner potential as the ultimate metric, the quote sanitizes inequality without denying it. Not everyone gets “opportunity,” but that becomes a problem of access rather than a critique of the system itself. It’s an inventor’s credo that doubles as a corporate alibi - and that double function is exactly why it still reads as modern.
Quote Details
| Topic | Success |
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