"Success in business is not about being the biggest, it's about being the best"

John Fredriksen's quote highlights that success in organization is not necessarily figured out by size, but rather by quality. He recommends that the most effective organizations are those that focus on providing the best products and services, instead of those that simply attempt to be the biggest. This idea is supported by the truth that a number of the most effective companies on the planet are not necessarily the biggest, however rather those that have the very best reputation for quality. For example, Apple is among the most effective companies worldwide, however it is not the largest. Rather, it has actually attained success by offering ingenious product or services that are of the greatest quality. This quote encourages organizations to concentrate on supplying the best product or services, rather than merely trying to be the most significant. By doing so, organizations can attain success and become the best in their market.