"Success is a lousy teacher. It seduces smart people into thinking they can't lose"
About this Quote
The sharpest move is the target: “smart people.” He’s not warning the reckless; he’s warning the talented, the rational, the ones who can build airtight explanations for why the past guarantees the future. Success arms them with evidence - metrics, accolades, market dominance - that can be rearranged into a story of inevitability. The subtext is that intelligence doesn’t immunize you from error; it can professionalize your denial.
Contextually, this reads like a Microsoft-era lesson smuggled into a proverb. A company that spent the 1990s on top also met antitrust scrutiny, missed key shifts (search, mobile), and watched new empires form. Gates is articulating the operating risk of winners: they start optimizing the world they conquered instead of noticing the world changing. “Thinking they can’t lose” isn’t just arrogance; it’s strategy calcifying into religion. The line works because it refuses the comforting myth that success reveals truth. It often just reveals what you’re tempted to believe.
Quote Details
| Topic | Success |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Gates, Bill. (n.d.). Success is a lousy teacher. It seduces smart people into thinking they can't lose. FixQuotes. https://fixquotes.com/quotes/success-is-a-lousy-teacher-it-seduces-smart-35149/
Chicago Style
Gates, Bill. "Success is a lousy teacher. It seduces smart people into thinking they can't lose." FixQuotes. Accessed February 1, 2026. https://fixquotes.com/quotes/success-is-a-lousy-teacher-it-seduces-smart-35149/.
MLA Style (9th ed.)
"Success is a lousy teacher. It seduces smart people into thinking they can't lose." FixQuotes, https://fixquotes.com/quotes/success-is-a-lousy-teacher-it-seduces-smart-35149/. Accessed 1 Feb. 2026.









