"Success is achieved and maintained by those who try and keep trying"
About this Quote
The phrasing is almost aggressively plain: “try and keep trying.” No mention of talent, privilege, timing, or systems. That omission is the subtext. For a businessman, especially one tied to the Positive Mental Attitude movement, the message is a kind of moral accounting: if you didn’t get there, you didn’t persist correctly. It’s empowering because it hands control back to the individual; it’s also convenient because it turns failure into a personal deficit rather than a structural one.
Context matters. Stone’s career sits in the long arc of American optimism-as-industry, where motivation becomes a product and resilience becomes a KPI. The quote sells a reliable, exportable ethic: you don’t need a new strategy, you need more attempts. That’s why it endures in corporate culture. It flatters the striver, reassures the already-successful that they earned it, and offers a simple ritual for anxiety: keep moving. The irony is that persistence is often necessary, but rarely sufficient; the line works because it refuses that complexity and replaces it with stamina you can measure.
Quote Details
| Topic | Success |
|---|---|
| Source | Attributed to W. Clement Stone; listed on Wikiquote (W. Clement Stone). |
| Cite |
Citation Formats
APA Style (7th ed.)
Stone, W. Clement. (2026, January 15). Success is achieved and maintained by those who try and keep trying. FixQuotes. https://fixquotes.com/quotes/success-is-achieved-and-maintained-by-those-who-22017/
Chicago Style
Stone, W. Clement. "Success is achieved and maintained by those who try and keep trying." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/success-is-achieved-and-maintained-by-those-who-22017/.
MLA Style (9th ed.)
"Success is achieved and maintained by those who try and keep trying." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/success-is-achieved-and-maintained-by-those-who-22017/. Accessed 12 Feb. 2026.












