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Success Quote by Winston Churchill

"Success is not final, failure is not fatal: it is the courage to continue that counts"

About this Quote

Churchill’s line works because it refuses the comforting myth that history hands out permanent verdicts. “Success is not final” is a cold shower for victors; “failure is not fatal” is a lifeline for the battered. Paired together, the clauses flatten the emotional roller coaster of public life into something more manageable: neither triumph nor disaster gets the last word. That structure is the point. By balancing success against failure in near-mirror syntax, Churchill builds a kind of moral symmetry, then pivots to the real thesis: endurance.

The subtext is political as much as personal. For a statesman, “courage” isn’t a private mood; it’s a public resource. It means staying at your post when morale collapses, taking responsibility in view of the crowd, and making decisions that will be judged in headlines before they’re judged by history. The phrase “to continue” is deliberately plain, almost stubbornly unromantic. It implies that perseverance is less a cinematic surge than an unglamorous discipline: showing up after being humiliated, recalibrating after being praised, keeping institutions and people moving when the temptation is to freeze.

The context most readers hear behind it is wartime Britain, when Churchill’s rhetoric was designed to metabolize fear into resolve. He doesn’t promise that things will get better. He promises that quitting is the only truly decisive defeat. That’s why the sentence lands like a commandment disguised as reassurance: keep going, because the story isn’t finished, and you don’t get to declare it finished.

Quote Details

TopicNever Give Up
Source
Later attribution: Quotes That Will Change Your Life: 100 Success Words That... (Andrea Febrian, 2024) modern compilation
Text match: 95.00%   Provider: Google Books
Evidence:
... Winston Churchill Let's dive into Winston Churchill's timeless wisdom: "Success is not final, failure is not fatal: it is the courage to continue that counts." Life is a rollercoaster, isn't it? Full of ups, downs, twists, and turns ...
Other candidates (2)
Winston Churchill (Winston Churchill) compilation43.8%
beastly religion now this is not the end it is not even the beginning of the end but it is perhaps the
The crisis (Churchill, Winston, 1871-1947, Barnes..., 1924) primary40.8%
e carvels was not to fail before such 10 a paltry situation as this shall it be confessed that curi osi
FeaturedThis quote was our Quote of the Day on August 12, 2023
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Citation Formats

APA Style (7th ed.)
Churchill, Winston. (2026, February 7). Success is not final, failure is not fatal: it is the courage to continue that counts. FixQuotes. https://fixquotes.com/quotes/success-is-not-final-failure-is-not-fatal-it-is-171542/

Chicago Style
Churchill, Winston. "Success is not final, failure is not fatal: it is the courage to continue that counts." FixQuotes. February 7, 2026. https://fixquotes.com/quotes/success-is-not-final-failure-is-not-fatal-it-is-171542/.

MLA Style (9th ed.)
"Success is not final, failure is not fatal: it is the courage to continue that counts." FixQuotes, 7 Feb. 2026, https://fixquotes.com/quotes/success-is-not-final-failure-is-not-fatal-it-is-171542/. Accessed 12 Feb. 2026.

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Success is not final, failure is not fatal: courage to continue
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About the Author

Winston Churchill

Winston Churchill (November 30, 1874 - January 24, 1965) was a Statesman from England.

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