"Success or failure depends more upon attitude than upon capacity successful men act as though they have accomplished or are enjoying something. Soon it becomes a reality. Act, look, feel successful, conduct yourself accordingly, and you will be amazed at the positive results"
About this Quote
The subtext is pragmatic philosophy at work. James’s core bet was that ideas earn their truth by what they do in lived experience. “Act as though” is less about pretending and more about rehearsing reality until it sticks. He’s pointing to feedback loops: confident conduct changes how others respond, which changes opportunities, which reshapes self-perception. The “reality” that arrives isn’t mystical manifestation; it’s social and behavioral momentum.
Context matters. James wrote at the turn of the 20th century, when modern psychology was being invented and America’s gospel of self-making was hardening into ideology. His formulation flirts with that optimism, but it also exposes its cost. If success is an attitude, failure can be misread as a moral lapse, not a product of structure, luck, or exclusion. The quote works because it weaponizes performance - not as fraud, but as a lever. It’s both empowering and slightly ruthless: you are asked to become the person you need before you have proof you deserve to be.
Quote Details
| Topic | Success |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
James, William. (2026, January 16). Success or failure depends more upon attitude than upon capacity successful men act as though they have accomplished or are enjoying something. Soon it becomes a reality. Act, look, feel successful, conduct yourself accordingly, and you will be amazed at the positive results. FixQuotes. https://fixquotes.com/quotes/success-or-failure-depends-more-upon-attitude-137836/
Chicago Style
James, William. "Success or failure depends more upon attitude than upon capacity successful men act as though they have accomplished or are enjoying something. Soon it becomes a reality. Act, look, feel successful, conduct yourself accordingly, and you will be amazed at the positive results." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/success-or-failure-depends-more-upon-attitude-137836/.
MLA Style (9th ed.)
"Success or failure depends more upon attitude than upon capacity successful men act as though they have accomplished or are enjoying something. Soon it becomes a reality. Act, look, feel successful, conduct yourself accordingly, and you will be amazed at the positive results." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/success-or-failure-depends-more-upon-attitude-137836/. Accessed 15 Feb. 2026.












