"Successful people recognize crisis as a time for change - from lesser to greater, smaller to bigger"
About this Quote
The subtext is classic self-help moral arithmetic: crisis reveals character, and character determines outcomes. Notice how the language turns turmoil into a staircase - “lesser to greater, smaller to bigger.” Those comparative pairs imply that your pre-crisis state was, in some sense, insufficient. That’s motivating if you’re primed for growth, but it also quietly judges anyone who emerges from crisis simply intact. The promise is aspirational; the implied rebuke is that staying the same is a kind of failure.
Context matters. Cole built his reputation in the late-20th-century American motivational tradition, steeped in personal responsibility and, often, a faith-adjacent belief in purpose under pressure. In that ecosystem, “crisis” is almost never just economic downturn or illness; it’s a test of spiritual and psychological flexibility. The line works because it flatters the reader into a choice: adopt the “successful” lens and you, too, can convert disruption into expansion. It’s not nuanced, but it’s effective - a clean, portable slogan designed to turn fear into forward motion.
Quote Details
| Topic | Embrace Change |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Cole, Edwin Louis. (2026, January 17). Successful people recognize crisis as a time for change - from lesser to greater, smaller to bigger. FixQuotes. https://fixquotes.com/quotes/successful-people-recognize-crisis-as-a-time-for-56106/
Chicago Style
Cole, Edwin Louis. "Successful people recognize crisis as a time for change - from lesser to greater, smaller to bigger." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/successful-people-recognize-crisis-as-a-time-for-56106/.
MLA Style (9th ed.)
"Successful people recognize crisis as a time for change - from lesser to greater, smaller to bigger." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/successful-people-recognize-crisis-as-a-time-for-56106/. Accessed 13 Feb. 2026.






