"Sunset Boulevard opened in August 1950, and it was pronounced the best movie ever made about Hollywood"
About this Quote
“Pronounced” matters. The passive voice lets her bask in acclaim while hinting at how reputations are manufactured by an anonymous chorus of critics, insiders, and mythmakers. Hollywood loves a coronation, especially when it crowns a film for supposedly revealing the truth about Hollywood. That’s the joke inside the compliment: the town congratulates itself for self-critique, turning even its own self-loathing into prestige.
The timing sharpens the bite. By 1950, television was rising, the studio system was cracking under antitrust rulings, and the blacklist was chilling speech. Sunset Boulevard’s story of an aging actress locked in her mansion plays like an allegory for an industry afraid of becoming obsolete, clinging to old power while insisting it’s still the center of the world.
Swanson’s intent is also personal reclamation. Norma Desmond could have been a cruel epitaph; instead, Swanson uses the film’s canonization to reposition herself not as a relic, but as the essential witness. The line sells a masterpiece, but it also sells survival.
Quote Details
| Topic | Movie |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Swanson, Gloria. (2026, January 15). Sunset Boulevard opened in August 1950, and it was pronounced the best movie ever made about Hollywood. FixQuotes. https://fixquotes.com/quotes/sunset-boulevard-opened-in-august-1950-and-it-was-156650/
Chicago Style
Swanson, Gloria. "Sunset Boulevard opened in August 1950, and it was pronounced the best movie ever made about Hollywood." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/sunset-boulevard-opened-in-august-1950-and-it-was-156650/.
MLA Style (9th ed.)
"Sunset Boulevard opened in August 1950, and it was pronounced the best movie ever made about Hollywood." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/sunset-boulevard-opened-in-august-1950-and-it-was-156650/. Accessed 12 Feb. 2026.

