Life & Wisdom Quote by Craig Bruce

To swap God for a motion sensor is to admit, with a straight face, how cheaply modern life will certify our existence. Craig Bruce’s line riffs on Descartes’ “I think, therefore I am,” but it downgrades philosophy into retail infrastructure: the automatic door doesn’t care who you are, only whether you register as a warm, moving object within range. That’s the joke and the jab. We’ve traded inward proof (thought) for an external, frictionless confirmation delivered by a system designed to sell us things.

The intent feels pointedly satirical: a culture that confuses recognition with validation, convenience with meaning, and technological responsiveness with human regard. The doors “open for me” like a tiny coronation, a momentary illusion of being chosen. Subtext: we’ve grown so starved for acknowledgment that even a sensor’s indifferent compliance can read like affirmation. It’s funny because it’s true in an embarrassing way; it’s bleak because the bar is so low.

Context matters, too. Automatic doors are a perfect late-20th-century emblem: accessibility and efficiency wrapped in corporate design, promising you never have to push. In that environment, identity becomes transactional and passive. You don’t act; you trigger. Bruce compresses a whole critique of consumer modernity into a single deadpan syllogism: if the world is built to respond to you, you must be real. The punchline is that the world responds to everyone. That’s not existence; it’s market throughput.