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Success Quote by Thomas Friedman

"Supply chains cannot tolerate even 24 hours of disruption. So if you lose your place in the supply chain because of wild behavior you could lose a lot. It would be like pouring cement down one of your oil wells"

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Friedman’s line works because it sells globalization not as an ideology but as a brittle piece of machinery: the kind that doesn’t care about your politics, your moral case, or your national pride. “Cannot tolerate even 24 hours” is calibrated alarmism, a countdown clock that turns abstract “interdependence” into something with the tempo of a warehouse shift and the stakes of a missed shipment. The intent is to discipline. He’s warning governments and would-be disruptors that in a just-in-time world, punishment arrives not through sermons or sanctions, but through rerouted contracts and vanished orders.

The subtext is equally pointed: supply chains are the new sovereigns. “Lose your place” implies a hierarchy you can fall out of, and the phrase “wild behavior” frames dissent, conflict, or unpredictability as childish misbehavior rather than legitimate politics. That’s the quiet ideological move: stability becomes virtue, volatility becomes sin, and the market’s verdict is treated as natural law.

The oil-well image is doing heavy lifting. It’s visceral, irreversible, and deliberately industrial. Cement is not an “oops”; it’s sabotage. By choosing an oil well, Friedman ties modern trade networks to old-school extractive wealth, reminding readers that supply chains are as central to power as energy, and just as easy to ruin with one catastrophic decision.

Contextually, this is peak Friedman: post-Cold War, high-globalization confidence mixed with managerial dread. The world is “flat,” yes, but also fragile, and the real threat isn’t invasion. It’s being quietly bypassed.

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TopicBusiness
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Supply Chains Cannot Tolerate 24 Hours of Disruption - Thomas Friedman
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Thomas Friedman (born July 20, 1953) is a Journalist from USA.

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